iNaturalist Brand Refresh
Today, we're updating the iNaturalist brand for the first time since iNaturalist launched over 11 years ago. Check out our evolution!
As iNat has grown exponentially, it's been important for us to make sure we can scale effectively, and a more standardized brand is part of that. You can read more about why we decided it was time for a brand refresh on the forum post from last month. One of the biggest reasons was the anticipation of the iNaturalist Store which will be launching soon. Stay tuned for ways to wear your iNaturalist pride!
Over the next several days, you'll see our brand updated across our apps and social media platforms. Over a longer timeframe, members of the international iNaturalist Network will be updating their look as well.
If you or your organization are using the original iNaturalist logo somewhere, you can find updated versions of the logo on our Press page.
Thanks so much to everyone who provided feedback as we approached this new branding. We hope you like the new look!
Comments
looks great! :)
Both the bird and the text have lost weight) it is now in trend
Hey why change Fatbird?
Wonderful! Although the mascot should have been Gerald? Please give us some Gerald merch at least.
@raymie Who is Gerald?
I prefer the original chonk finch logo, but the font is an improvement.
Very nice! And actually it is easier to read than the old one.
Looks good! Amazing how changing the thickness of the font and giving the bird a bit of a graceful update adds a nice touch.
@melbo -- "Gerald" is here, although warning, this page can take a while to upload:
https://www.inaturalist.org/observations/5890862
Thanks @raymie and @susanhewitt LOL
The bird is now less of a round boi. I'd think that he'd be heckin upset about this
I think it looks more formal
I think it looks more formal
Gerald's picture didn't load but if it did, I wold give him his 125th I'd and yea, because of all that stuff on him, we need mercy.
I mean merch
Oh, I was wondering why the icon in my chrome tab changed. I'll always fondly remember the chonky bird, though I think the new one is better. I also agree with the Gerald merch. We all know he's the real iNat mascot.
Slick
I am so ready for the store.
Buena noche, me gustaría saber si tienen algún programa de becas, soy biólogo y documentalista de vida silvestre estoy posicionado en
#1 en observaciones y especies en el Estado de Sonora México, hago difusión de la app por medio de mis redes sociales y doy talleres de como utilizar la app en escuelas en mi localidad...
@adamcushen I know right? I absolutely NEED an iNat shirt + beanie
Hey, if you guys make t-shirts with the new logo, please please please print on the high quality combed cotton shirts that are thin and soft. I'll pay more for a quality tshirt that I'll wear all the time.
@biologandoconmiguel tal vez contacta a CONABIO @ naturalista.mx como @carlos2
@loarie Amigo ¿como me puedo poner en contacto con ellos? estaría super agradecido <3
I love it. It works much better at small sizes.
Very good!
The former brand was to simmilar ti tweeter!
Congratulations!
Oh my. The original font had character to it. The new one is as blah as any other blah company.
Really love it
can iNat get their art team to make an iconic taxa icon for Gerald? I mean, he doesn't fit into Linnaean taxonomy as an inter-Kingdom shape shifter.
I'm a serif kinda guy, so I like the old font, but I like the new bird, FWIW.
Very pretty !
I like both the font and the new bird. I also like the idea of Gerald-themed merchandise, at least I like it better than my original idea for a t-shirt, which would have had the bird icon next to iNaturalist, and then underneath it would have said:
"No, it's not part of Twitter. They both just have bird icons. Go away."
With each passing year, it becomes more clear how out of step my tastes are. I definitely prefer the older bird and font/wordmark, but I can understand the need to simplify and make things shrinkable and easier to work with.
Easy to distinguish from the Twitter icon - which is usually blue and has its beak open. Otherwise ....? Not much between them. I hope you didn't pay for this work.
I like how the redesign emphasizes the impression that you are looking at either a birdlike leaf, or a leaf-like bird. That all-encompassing representation of all taxa is much clearer in the new version.
I think I might be older then I thought since I haven't even seen the Twitter icon. Like the bird better but the 'i' looks like a candle to me. Probably the old thing again,
In essence, it seems the same to me. The change seems more sober and balanced between text and icons. If you don't pay close attention to the change, it could even go unnoticed.
Congratulations iNat team. Good job Abhas!
Looks more and more like twitter. Whyyyy?
I'm over a year late now, but I just want to say: The history of iNaturalist is so interesting to me. Unlike most people, the old logo looks odd to me because I've never seen it before! Way to iNat team 🥳!
There was a forum post re: the logo today.
https://forum.inaturalist.org/t/do-you-mistake-inat-for-twitter-logo-or-vice-versa/32202/2
Made me remember & miss the old chubby logo.
Add a Comment